Biederman's is an institution. This unbeatably consistent sandwich and watering hole located in Plymouth, New Hampshire is a college student and overall community favorite. Owned by two Plymouth State College alumni, Patti and Scott Biederman, this staple of downtown is always active in the community. However, as national-chains began to pop-up around town, they reached out me to develop some new marketing strategies and refresh some of their designs. One of these updates included wrapping the new university Zamboni - yes, very cool.